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Search Engine Optimisation

Why does every SEO company promise the earth, and deliver nothing’?
‘Is there anything I can do myself to increase my keyword listings’?

You should realise that SEO is not really difficult or expensive, but it can be time consuming and people place different values on their time. Some SEO ‘s may also take into account what each client might gain from a great optimisation experience.

Don’t be fooled by some of the claims made by some other SEO’s that your business will change overnight. It often takes weeks of work to get results and months or even years of tweaking to keep it ahead of your competitors. (Hence time consuming). Do you have the patience or just looking for a quick fix?

After well written pagecontent, possibly one of the most critical elements is the submissions to the search engines and directories. It takes time and care to write a good, well presented submission, and a poorly written one will often leave you frustrated with the lack of click through’s.

SEO is about having a flair, it is not an exact science. If there was a scientific approach to search engine optimisation, everyone could do it and the results would always be the same.

SEO (search engine optimisation) simple means optimising on page text for relevant keyword weight, frequency and prominence to the html and other content of a web page/site for targeted natural listings. The idea is to have better SEO than competing websites and thus rank higher and more prominently. SEO provides a cheaper long term solution for increased qualified traffic and generates customer enquiries that ultimately convert to sales.

In theory SEO is easy and more about a ‘common sense’ than a science.

There are thousand of SEO companies who are PAYING to appear in the sponsored listings of search engines i.e. Google Adwords. Why anyone would choose to use the services of these charlatans is beyond me. If they cannot SEO their own website, why would you give them your money?

Some useful questions to ask an SEO include:

  • Can you show me examples of your previous SEO work?
  • Do you follow the Google Webmaster Guidelines?
  • What kind of results do you expect to see, and in what timeframe?
  • What’s your experience in SEO industry?
  • How long have you been in business?

What’s an SEO?
Does Google recommend working with companies that offer to make my site Google-friendly?

click here for the answer from the Search Engine Giants 

As you probably know it is very important to the SEO to make sure all your pages can be found, and a sitemap is critical for this purpose.
Google prefers a sitemap in xml and here is a website that generates one for you, which you can then download and add to your server.

Thank you to Stephen Auker SEO Guru for your valued contribution to this article. pioneering webdesign in Sri Lanka