The homepage carries the short version of this: founded in 2001, 25 years of continuous craft, still here. This is the long version — every era in between, and what was actually changing in the industry while we built through it.
Most businesses still didn't have a website. The ones that did were static pages hand-built in HTML tables, loading over dial-up. We built through the dot-com crash that buried companies with hype but no revenue behind it — and never stopped.
Macromedia's Flash and Dreamweaver were the tools behind most of the web's animation and design — years before Adobe folded them into its own creative suite. Building a site meant knowing tools made by companies that don't exist anymore.
PHP powered the sites that taught the web to talk to a database, while Microsoft's ASP and Java's server-side platforms did the same for enterprise and banking back-ends. Static pages were giving way to sites that actually did something — the exact systems our banking clients still run on today.
Home broadband finally overtook dial-up, and the web stopped asking people to wait. Real images, video and actual design became possible — not just text on a page.
Facebook, YouTube and Gmail's AJAX-powered inbox turned static brochures into living, social platforms almost overnight. A business's presence stopped being something you built once and left alone.
Amazon Web Services launched EC2 and S3, and hosting stopped meaning a physical server in a closet. Almost nobody trusted it with anything critical yet — but the shift that would eventually run half the internet had just begun.
The same year Apple opened the App Store and kicked off the mobile app economy, the global economy cratered. A small, accountable team had nowhere to hide costs — and nothing that needed cutting.
HTML5 brought native video and animation straight into the browser, and the format wars that defined the 2000s finally had a winner. Flash limped on for another decade before Adobe killed it for good in 2020 — the tools change, the craft doesn't.
The year "Mobile First" stopped being a slogan and became a methodology, as smartphones overtook feature phones in new sales. We rebuilt our practice around one responsive site, in place of the separate "m." site bolted on the side.
Content delivery networks and serverless computing meant hosting stopped being one server in one location. A site built for a client in Colombo now loaded just as fast in London or New York, with security and uptime baked in by default.
Google's mobile-friendly ranking update made responsive design mandatory overnight, not optional — sites that hadn't adapted quietly vanished from search results within the week.
GDPR turned data protection from a best practice into a legal requirement across the world. Security-by-design, the standard we already held ourselves to, became the industry's baseline.
Businesses that had treated a website as optional discovered overnight it was the only storefront still open. We kept every client live and every deadline met while much larger studios paused delivery entirely.
ChatGPT's public launch turned generative AI from a research curiosity into something every business had an opinion on within months — the fastest-adopted technology in the internet's history, by a wide margin.
Three years on, AI has moved from novelty to infrastructure — a shift the web itself took a decade to make. We're building the systems this wave demands the same way we built the ones every wave before it demanded.
Most studios you'd compare us to didn't exist for most of the eras above. We're still building. See the short version on the homepage, or get in touch if you'd rather just talk to the people who lived it.
Tell us what you're building. We'll show you how we'd approach it.
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