A CRM Sri Lanka(Customer Relationship Management) in Sri Lanka Systems helps an organisation to methodologically store and manage data of potential, current and past customers, in the emerging market such as Sri Lanka, A well organised CRM applications can be pivotel. It is a tool that integrates and automates sales, marketing and customer support.

Both the local and global competition within any industry is such, the organisations that manages the ‘business intelligence’ best, inevitable becomes market leaders. And this ‘business intelligence’ that tips the scales is nothing but the availability of reliable customer information to make informed management decisions.  

A CRM solution enables an organisation to start the business process right from the identification of a potential lead or customer. It has the capacity to compile data from multiple communication channels including the corporate website, trade shows, walk-in customers, hotline interactions and even social media. These potential customer lead details are recorded on the CRM with reference to relevant company products and services, assigns the staff members responsible for working on the lead, the interactions the staff have made with the lead, before converting that lead to a customer.  The system even allows unsuccessful conversions to be gathered in the database with future tasks assigned for reattempts.

Once a customer is on-boarded, the CRM solution is an all in one customer portal that manages the customer lifecycle from that point. It records all customer interactions and behaviour patterns towards the organisations products and services. This in return allows an organisation to analyze and identify product and service improvements, cross sell opportunities, new business opportunities, and to own reliable data that helps to be competitive in the market space. Above all, it allows the organisation to understand one’s own customer needs and emotions to deliver an unparalleled service experience.

What oracle says

https://www.oracle.com/cx/what-is-crm/why-crm-is-important/